Serving you Since 1908!

Call us at: (800) 456-7869

Or: (920) 437-7132

Family Owned

About Us:

Badger Wholesale first started as a family grocer over 100 years ago. The original Callahan Grocers business building still stands, which was located on the 1200 Block of East Walnut in Green Bay, WI. By 1925 Callahan Grocers had two locations; one store was located on Shawano Ave and the other on the west side of Green Bay across from West High School. In 1945, Al Callahan was joined by his son, Robert. The two bought out H.P. Morgan Company which was a wagon jobber company specializing in selling pickles and similar items. The Callahan family expanded into the wholesale business in 1950. At this time, they bought Valley Distributing, and then moved it to Green Bay. This is when the Badger Wholesale name came to be.

By 1955, Badger Wholesale grew out of its Morrow Street location and moved to 1111 Cedar Street (current location). Badger Wholesale originally participated in the dry grocer business. In 1960, Badger Wholesale built its first freezer to sell frozen items, then Badger Wholesale joined Nugget in 1965 to align with a national buying organization co-op. Along the way, Badger Wholesale acquired Bowl of Red Chili Mix, “The Original Chili Company”. It has been over 55 years that Badger Wholesale has been making Bowl of Red Chili in their warehouse.

The Cash and Carry at Badger Wholesale started in 1972. By 2010, Badger Wholesale became a global presence thanks to In 2014 Badger Wholesale Foods grew into its current capacity by significantly increasing their freezer size. The same year, Badger Wholesale revamped the Cash and Carry with a fresh remodel. With the thousands of customers we service in Eastern Wisconsin and parts of Upper Michigan, 2015 brings a bright horizon for Badger and its customers! Even though our business has changed over the years, our mission has remained the same: to serve our customer, large and small, through a wide range of services and quality products.

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